Effective strategy requires a deep understanding of competition. Michael Porter's framework provides essential tools for analyzing competitive forces and choosing how to position your organization for success. At its core, Porter's approach helps leaders understand their competitive environment and make deliberate choices about how to win within it.

Differentiation is often confused with simply adding new services or expanding facilities. However, true differentiation goes beyond operational tactics—it lies in creating unique value propositions that resonate with patients, physicians, and communities. To achieve this, we must define what differentiation truly means and challenge our assumptions by asking, "What must be true?" This question sharpens our strategic focus and ensures that our initiatives are grounded in reality.