Building Competitive Advantage in Healthcare - Differentiation and the "What Must Be True" Test

Differentiation is often confused with simply adding new services or expanding facilities. However, true differentiation goes beyond operational tactics—it lies in creating unique value propositions that resonate with patients, physicians, and communities. To achieve this, we must define what differentiation truly means and challenge our assumptions by asking, "What must be true?" This question sharpens our strategic focus and ensures that our initiatives are grounded in reality.