The most overlooked opportunity for Rural Hospitals - One State’s example

Hospitals have traditionally focused on operational revenue for much of their ability to reinvest in the resources needed to care for a community—the day-to-day revenue (and income) from patient care, procedures, and reimbursements. But beneath these obvious revenue streams lies a potentially transformative opportunity that many healthcare institutions overlook: the strategic management of their investable assets.

A recent study of 37 Minnesota hospitals reveals a striking picture of this untapped potential. These institutions collectively manage nearly $1 billion in investable assets. Yet, their cautious investment approaches may leave significant value on the table—value that could be reinvested in patient care, staff development, and crucial infrastructure improvements.